Deal Sheet: 2026 Sportage Hybrid SX Prestige

Herb Chambers Kia of Burlington · Burlington, MA · VIN: KNDPXDDG5T7392249

Negotiation Guide

Opening Offer

$39,500

Fair Price

$41,000

Walk Away Above

$41,718

• Recent buyers paid ~$1,197 below MSRP
• Sitting 53 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,192

Est. Invoice$39,465

Holdback (est.)$1,273

MSRP (Sticker)$42,435

Asking Price$41,353

Markup-$1,082

Est. Dealer Margin on This Car$3,162

Percentile72% of inventory is priced lower

Days on Lot53 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory273 vehicles

Avg Markup (All Models)-$887

Avg Markup (Sportage Hybrid)-$857

% Below MSRP29%

Avg Days to Sell32 days

Avg Sold Markup-$907

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