Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDPXDDG5T7385396

Negotiation Guide

Opening Offer

$39,642

Fair Price

$41,142

Walk Away Above

$41,871

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,340

Est. Invoice$39,618

Holdback (est.)$1,278

MSRP (Sticker)$42,600

Asking Price$41,493

Markup-$1,107

Est. Dealer Margin on This Car$3,153

Percentile61% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory206 vehicles

Avg Markup (All Models)-$908

Avg Markup (Sportage Hybrid)-$960

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,050

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