Deal Sheet: 2026 Sportage Hybrid SX Prestige

Wagner Kia of Shrewsbury · Shrewsbury, MA · VIN: KNDPXDDG5T7384846

Negotiation Guide

Opening Offer

$40,123

Fair Price

$41,623

Walk Away Above

$42,221

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,538

Est. Invoice$39,823

Holdback (est.)$1,285

MSRP (Sticker)$42,820

Asking Price$41,736

Markup-$1,084

Est. Dealer Margin on This Car$3,198

Percentile72% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory486 vehicles

Avg Markup (All Models)-$900

Avg Markup (Sportage Hybrid)-$904

% Below MSRP31%

Avg Days to Sell33 days

Avg Sold Markup-$880

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