Deal Sheet: 2026 Sportage Hybrid SX Prestige

McFarland Kia · North Hampton, NH · VIN: KNDPXDDG5T7359008

Negotiation Guide

Opening Offer

$40,288

Fair Price

$41,788

Walk Away Above

$42,386

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,687

Est. Invoice$39,976

Holdback (est.)$1,290

MSRP (Sticker)$42,985

Asking Price$41,864

Markup-$1,121

Est. Dealer Margin on This Car$3,178

Percentile59% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$934

Avg Markup (Sportage Hybrid)-$819

% Below MSRP52%

Avg Days to Sell29 days

Avg Sold Markup-$1,016

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