Deal Sheet: 2026 Sportage Hybrid SX Prestige

King Kia of Laurel · Laurel, MD · VIN: KNDPXDDG5T7354892

Negotiation Guide

Opening Offer

$39,961

Fair Price

$41,461

Walk Away Above

$42,060

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,394

Est. Invoice$39,674

Holdback (est.)$1,280

MSRP (Sticker)$42,660

Asking Price$41,538

Markup-$1,122

Est. Dealer Margin on This Car$3,144

Percentile59% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory228 vehicles

Avg Markup (All Models)-$870

Avg Markup (Sportage Hybrid)-$811

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$817

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