Deal Sheet: 2026 Sportage Hybrid SX Prestige

Matt Castrucci Kia · Dayton, OH · VIN: KNDPXDDG5T7348249

Negotiation Guide

Opening Offer

$39,126

Fair Price

$40,626

Walk Away Above

$41,340

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$37,850

Est. Invoice$39,111

Holdback (est.)$1,262

MSRP (Sticker)$42,055

Asking Price$40,809

Markup-$1,246

Est. Dealer Margin on This Car$2,960

Percentile37% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sportage Hybrid)-$1,145

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,136

Cheaper Sportage Hybrid SX Prestige Inventory

Hertrich Kia EastonEaston, MD

-$1,805$42,30443d

Greenway Kia West Palm BeachWest Palm Beach, FL

-$1,765$42,10911d

Paramount Kia of AshevilleAsheville, NC

-$1,744$42,60148d

Viva KiaEl Paso, TX

-$1,744$42,61648d

Folsom Lake KiaFolsom, CA

-$1,742$42,58348d

Casa KiaEl Paso, TX

-$1,730$42,18548d

United KiaImperial, CA

-$1,721$42,58848d

My KiaSalinas, CA

-$1,714$42,45148d

Palm Springs KiaCathedral City, CA

-$1,714$42,45148d

Palm Springs KiaCathedral City, CA

-$1,714$42,45148d