Deal Sheet: 2027 Sportage Hybrid SXP

McGovern Kia of Norwood · Norwood, MA · VIN: KNDPXDDG4V7412123

Negotiation Guide

Opening Offer

$39,460

Fair Price

$40,960

Walk Away Above

$41,712

• Recent buyers paid ~$1,141 below MSRP
• Sitting 13 days (avg 7) — extra leverage

Price Breakdown

Est. Dealer Cost$38,219

Est. Invoice$39,492

Holdback (est.)$1,274

MSRP (Sticker)$42,465

Asking Price$41,390

Markup-$1,075

Est. Dealer Margin on This Car$3,172

Percentile62% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold12

Avg Markup-$1,141

Median Markup-$1,076

Best Deal-$1,552

Worst Deal-$865

% Sold Below MSRP100%

Avg Days to Sell7 days

Dealer Profile

Inventory398 vehicles

Avg Markup (All Models)-$895

Avg Markup (Sportage Hybrid)-$788

% Below MSRP50%

Avg Days to Sell28 days

Avg Sold Markup-$917

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