Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of East Hartford · East Hartford, CT · VIN: KNDPXDDG4T7401734

Negotiation Guide

Opening Offer

$40,443

Fair Price

$41,943

Walk Away Above

$42,541

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,826

Est. Invoice$40,120

Holdback (est.)$1,294

MSRP (Sticker)$43,140

Asking Price$41,994

Markup-$1,146

Est. Dealer Margin on This Car$3,168

Percentile53% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory131 vehicles

Avg Markup (All Models)-$808

Avg Markup (Sportage Hybrid)-$974

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$802

Cheaper Sportage Hybrid SX Prestige Inventory

Hertrich Kia EastonEaston, MD

-$1,805$42,30446d

Paramount Kia of AshevilleAsheville, NC

-$1,744$42,60151d

Viva KiaEl Paso, TX

-$1,744$42,61651d

Folsom Lake KiaFolsom, CA

-$1,742$42,58351d

Casa KiaEl Paso, TX

-$1,730$42,18551d

United KiaImperial, CA

-$1,721$42,58851d

My KiaSalinas, CA

-$1,714$42,45151d

Palm Springs KiaCathedral City, CA

-$1,714$42,45151d

Palm Springs KiaCathedral City, CA

-$1,714$42,45151d

Palm Springs KiaCathedral City, CA

-$1,703$42,39751d