Deal Sheet: 2026 Sportage Hybrid SX Prestige

King Kia of Laurel · Laurel, MD · VIN: KNDPXDDG4T7393442

Negotiation Guide

Opening Offer

$40,031

Fair Price

$41,531

Walk Away Above

$42,248

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,669

Est. Invoice$39,957

Holdback (est.)$1,289

MSRP (Sticker)$42,965

Asking Price$41,843

Markup-$1,122

Est. Dealer Margin on This Car$3,175

Percentile59% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory246 vehicles

Avg Markup (All Models)-$867

Avg Markup (Sportage Hybrid)-$808

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$816

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