Deal Sheet: 2026 Sportage Hybrid SX Prestige

Darcars Kia of Frederick · Frederick, MD · VIN: KNDPXDDG4T7385387

Negotiation Guide

Opening Offer

$39,329

Fair Price

$40,829

Walk Away Above

$41,557

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,057

Est. Invoice$39,325

Holdback (est.)$1,269

MSRP (Sticker)$42,285

Asking Price$40,831

Markup-$1,454

Est. Dealer Margin on This Car$2,775

Percentile30% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,227

Avg Markup (Sportage Hybrid)-$1,173

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,447

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