Deal Sheet: 2026 Sportage Hybrid SX Prestige

Gateway Kia of North Brunswick · North Brunswick, NJ · VIN: KNDPXDDG4T7384384

Negotiation Guide

Opening Offer

$40,165

Fair Price

$41,665

Walk Away Above

$42,383

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,790

Est. Invoice$40,083

Holdback (est.)$1,293

MSRP (Sticker)$43,100

Asking Price$41,971

Markup-$1,129

Est. Dealer Margin on This Car$3,181

Percentile56% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory359 vehicles

Avg Markup (All Models)-$747

Avg Markup (Sportage Hybrid)-$588

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$727

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