Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG4T7375538

This Is Already a Great Deal

Opening Offer

$39,911

Asking Price

$41,145

Max Price

$41,145

• Recent buyers paid ~$1,197 below MSRP
• Asking price is already $318 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,394

Est. Invoice$39,674

Holdback (est.)$1,280

MSRP (Sticker)$42,660

Asking Price$41,145

Markup-$1,515

Est. Dealer Margin on This Car$2,751

Percentile21% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$1,074

Avg Markup (Sportage Hybrid)-$1,210

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,043

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