Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of Murfreesboro · Murfreesboro, TN · VIN: KNDPXDDG4T7364202

Negotiation Guide

Opening Offer

$40,229

Fair Price

$41,729

Walk Away Above

$42,442

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,840

Est. Invoice$40,134

Holdback (est.)$1,295

MSRP (Sticker)$43,155

Asking Price$42,005

Markup-$1,150

Est. Dealer Margin on This Car$3,166

Percentile53% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory341 vehicles

Avg Markup (All Models)-$823

Avg Markup (Sportage Hybrid)-$668

% Below MSRP53%

Avg Days to Sell32 days

Avg Sold Markup-$976

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