Deal Sheet: 2026 Sportage Hybrid SX Prestige

Columbia Kia · Columbia, CT · VIN: KNDPXDDG4T7358531

Negotiation Guide

Opening Offer

$39,876

Fair Price

$41,376

Walk Away Above

$42,088

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,520

Est. Invoice$39,804

Holdback (est.)$1,284

MSRP (Sticker)$42,800

Asking Price$41,707

Markup-$1,093

Est. Dealer Margin on This Car$3,187

Percentile69% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$741

Avg Markup (Sportage Hybrid)-$785

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$685

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