Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Waco, TX · VIN: KNDPXDDG4T7341910

Negotiation Guide

Opening Offer

$39,454

Fair Price

$40,954

Walk Away Above

$41,682

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,169

Est. Invoice$39,441

Holdback (est.)$1,272

MSRP (Sticker)$42,410

Asking Price$41,104

Markup-$1,306

Est. Dealer Margin on This Car$2,935

Percentile35% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)-$1,035

Avg Markup (Sportage Hybrid)-$1,101

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$1,125

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