Deal Sheet: 2026 Sportage Hybrid SX Prestige

Viva Kia · El Paso, TX · VIN: KNDPXDDG4T7318966

Negotiation Guide

Opening Offer

$40,374

Fair Price

$41,874

Walk Away Above

$42,592

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,979

Est. Invoice$40,278

Holdback (est.)$1,299

MSRP (Sticker)$43,310

Asking Price$41,911

Markup-$1,399

Est. Dealer Margin on This Car$2,932

Percentile32% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,237

Avg Markup (Sportage Hybrid)-$1,249

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,062

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