Deal Sheet: 2026 Sportage Hybrid SX Prestige

Raceway Kia of Freehold · Freehold, NJ · VIN: KNDPXDDG3T7358181

Negotiation Guide

Opening Offer

$40,269

Fair Price

$41,769

Walk Away Above

$42,499

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,907

Est. Invoice$40,204

Holdback (est.)$1,297

MSRP (Sticker)$43,230

Asking Price$42,080

Markup-$1,150

Est. Dealer Margin on This Car$3,173

Percentile52% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$795

Avg Markup (Sportage Hybrid)-$821

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$747

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