Deal Sheet: 2026 Sportage Hybrid SX Prestige

Seelye Kia of Kalamazoo · Kalamazoo, MI · VIN: KNDPXDDG3T7314892

Negotiation Guide

Opening Offer

$39,081

Fair Price

$40,581

Walk Away Above

$41,308

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$37,832

Est. Invoice$39,093

Holdback (est.)$1,261

MSRP (Sticker)$42,035

Asking Price$40,793

Markup-$1,242

Est. Dealer Margin on This Car$2,962

Percentile38% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory213 vehicles

Avg Markup (All Models)-$1,055

Avg Markup (Sportage Hybrid)-$927

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,161

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