Deal Sheet: 2026 Sportage Hybrid SX Prestige

Gervais Kia · Lowell, MA · VIN: KNDPXDDG2T7401649

Negotiation Guide

Opening Offer

$39,793

Fair Price

$41,293

Walk Away Above

$41,891

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,241

Est. Invoice$39,516

Holdback (est.)$1,275

MSRP (Sticker)$42,490

Asking Price$41,400

Markup-$1,090

Est. Dealer Margin on This Car$3,159

Percentile69% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory101 vehicles

Avg Markup (All Models)-$850

Avg Markup (Sportage Hybrid)-$938

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$834

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