Deal Sheet: 2026 Sportage Hybrid SX Prestige

Don Franklin Somerset Kia · Somerset, KY · VIN: KNDPXDDG2T7395223

This Is Already a Great Deal

Opening Offer

$39,766

Asking Price

$40,996

Max Price

$40,996

• Recent buyers paid ~$1,197 below MSRP
• Asking price is already $287 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,232

Est. Invoice$39,506

Holdback (est.)$1,274

MSRP (Sticker)$42,480

Asking Price$40,996

Markup-$1,484

Est. Dealer Margin on This Car$2,764

Percentile27% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory595 vehicles

Avg Markup (All Models)-$1,069

Avg Markup (Sportage Hybrid)-$980

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$1,091

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