Deal Sheet: 2026 Sportage Hybrid SX Prestige

Premier Kia · Branford, CT · VIN: KNDPXDDG2T7384660

Negotiation Guide

Opening Offer

$39,940

Fair Price

$41,440

Walk Away Above

$42,150

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,574

Est. Invoice$39,860

Holdback (est.)$1,286

MSRP (Sticker)$42,860

Asking Price$41,758

Markup-$1,102

Est. Dealer Margin on This Car$3,184

Percentile62% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory141 vehicles

Avg Markup (All Models)-$925

Avg Markup (Sportage Hybrid)-$690

% Below MSRP100%

Avg Days to Sell25 days

Avg Sold Markup-$827

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