Deal Sheet: 2026 Sportage Hybrid SX Prestige

Bridgewater Kia · Bridgewater, NJ · VIN: KNDPXDDG2T7384383

Negotiation Guide

Opening Offer

$40,776

Fair Price

$42,276

Walk Away Above

$42,876

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$39,128

Est. Invoice$40,432

Holdback (est.)$1,304

MSRP (Sticker)$43,475

Asking Price$42,284

Markup-$1,191

Est. Dealer Margin on This Car$3,157

Percentile40% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$861

Avg Markup (Sportage Hybrid)-$951

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$878

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