Deal Sheet: 2026 Sportage Hybrid SX Prestige

Step One Kia Fort Walton Beach · Ft. Walton Beach, FL · VIN: KNDPXDDG2T7376462

This Is Already a Great Deal

Opening Offer

$39,864

Asking Price

$41,097

Max Price

$41,097

• Recent buyers paid ~$1,199 below MSRP
• Asking price is already $304 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,340

Est. Invoice$39,618

Holdback (est.)$1,278

MSRP (Sticker)$42,600

Asking Price$41,097

Markup-$1,503

Est. Dealer Margin on This Car$2,757

Percentile23% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory479 vehicles

Avg Markup (All Models)-$1,152

Avg Markup (Sportage Hybrid)-$1,005

% Below MSRP52%

Avg Days to Sell33 days

Avg Sold Markup-$1,202

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