Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG2T7366546

This Is Already a Great Deal

Opening Offer

$40,356

Asking Price

$41,604

Max Price

$41,604

• Recent buyers paid ~$1,197 below MSRP
• Asking price is already $354 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,840

Est. Invoice$40,134

Holdback (est.)$1,295

MSRP (Sticker)$43,155

Asking Price$41,604

Markup-$1,551

Est. Dealer Margin on This Car$2,765

Percentile15% of inventory is priced lower

Days on Lot51 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$1,074

Avg Markup (Sportage Hybrid)-$1,210

% Below MSRP100%

Avg Days to Sell18 days

Avg Sold Markup-$1,043

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