Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ourisman Kia of Fairfax · Fairfax, VA · VIN: KNDPXDDG2T7363937

Negotiation Guide

Opening Offer

$40,050

Fair Price

$41,550

Walk Away Above

$42,280

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$38,709

Est. Invoice$39,999

Holdback (est.)$1,290

MSRP (Sticker)$43,010

Asking Price$41,895

Markup-$1,115

Est. Dealer Margin on This Car$3,186

Percentile60% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory531 vehicles

Avg Markup (All Models)-$949

Avg Markup (Sportage Hybrid)-$836

% Below MSRP38%

Avg Days to Sell34 days

Avg Sold Markup-$928

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