Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG2T7297356

Negotiation Guide

Opening Offer

$40,268

Fair Price

$41,768

Walk Away Above

$42,479

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,871

Est. Invoice$40,167

Holdback (est.)$1,296

MSRP (Sticker)$43,190

Asking Price$41,800

Markup-$1,390

Est. Dealer Margin on This Car$2,929

Percentile32% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sportage Hybrid)-$1,206

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,040

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