Deal Sheet: 2026 Sportage Hybrid SX Prestige

University Kia · Huntsville, AL · VIN: KNDPXDDG1T7395343

This Is Already a Great Deal

Opening Offer

$40,445

Asking Price

$41,696

Max Price

$41,696

• Recent buyers paid ~$1,199 below MSRP
• Asking price is already $370 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,939

Est. Invoice$40,236

Holdback (est.)$1,298

MSRP (Sticker)$43,265

Asking Price$41,696

Markup-$1,569

Est. Dealer Margin on This Car$2,758

Percentile9% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory380 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Sportage Hybrid)-$1,206

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$1,040

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