Deal Sheet: 2026 Sportage Hybrid SX Prestige

Kia of Wilmington · Wilmington, DE · VIN: KNDPXDDG1T7394824

Negotiation Guide

Opening Offer

$40,456

Fair Price

$41,956

Walk Away Above

$42,555

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,840

Est. Invoice$40,134

Holdback (est.)$1,295

MSRP (Sticker)$43,155

Asking Price$42,005

Markup-$1,150

Est. Dealer Margin on This Car$3,166

Percentile53% of inventory is priced lower

Days on Lot45 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory437 vehicles

Avg Markup (All Models)-$937

Avg Markup (Sportage Hybrid)-$670

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$984

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