Deal Sheet: 2026 Sportage Hybrid SX Prestige

Napoli Kia · Milford, CT · VIN: KNDPXDDG1T7393902

Negotiation Guide

Opening Offer

$40,543

Fair Price

$42,043

Walk Away Above

$42,641

• Recent buyers paid ~$1,197 below MSRP

Price Breakdown

Est. Dealer Cost$38,916

Est. Invoice$40,213

Holdback (est.)$1,297

MSRP (Sticker)$43,240

Asking Price$42,089

Markup-$1,151

Est. Dealer Margin on This Car$3,173

Percentile52% of inventory is priced lower

Days on Lot37 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory144 vehicles

Avg Markup (All Models)-$832

Avg Markup (Sportage Hybrid)-$944

% Below MSRP100%

Avg Days to Sell20 days

Avg Sold Markup-$864

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