Deal Sheet: 2026 Sportage Hybrid SX Prestige

McGovern Kia of Norwood · Norwood, MA · VIN: KNDPXDDG1T7393690

Negotiation Guide

Opening Offer

$39,856

Fair Price

$41,356

Walk Away Above

$42,068

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$38,502

Est. Invoice$39,785

Holdback (est.)$1,283

MSRP (Sticker)$42,780

Asking Price$41,691

Markup-$1,089

Est. Dealer Margin on This Car$3,189

Percentile71% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory398 vehicles

Avg Markup (All Models)-$895

Avg Markup (Sportage Hybrid)-$788

% Below MSRP50%

Avg Days to Sell28 days

Avg Sold Markup-$917

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