Deal Sheet: 2026 Sportage Hybrid SX Prestige

Executive Kia · Wallingford, CT · VIN: KNDPXDDG1T7389140

Negotiation Guide

Opening Offer

$39,448

Fair Price

$40,948

Walk Away Above

$41,656

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,129

Est. Invoice$39,399

Holdback (est.)$1,271

MSRP (Sticker)$42,365

Asking Price$41,294

Markup-$1,071

Est. Dealer Margin on This Car$3,166

Percentile73% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory519 vehicles

Avg Markup (All Models)-$856

Avg Markup (Sportage Hybrid)-$712

% Below MSRP48%

Avg Days to Sell33 days

Avg Sold Markup-$891

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