Deal Sheet: 2026 Sportage Hybrid SX Prestige

McFarland Kia · North Hampton, NH · VIN: KNDPXDDG1T7356784

Negotiation Guide

Opening Offer

$40,836

Fair Price

$42,336

Walk Away Above

$43,050

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$39,389

Est. Invoice$40,701

Holdback (est.)$1,313

MSRP (Sticker)$43,765

Asking Price$42,515

Markup-$1,250

Est. Dealer Margin on This Car$3,127

Percentile37% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory374 vehicles

Avg Markup (All Models)-$934

Avg Markup (Sportage Hybrid)-$819

% Below MSRP52%

Avg Days to Sell29 days

Avg Sold Markup-$1,016

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