Deal Sheet: 2026 Sportage Hybrid SX Prestige

A & B Kia · Benwood, WV · VIN: KNDPXDDG1T7352136

Negotiation Guide

Opening Offer

$39,786

Fair Price

$41,286

Walk Away Above

$41,995

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,435

Est. Invoice$39,716

Holdback (est.)$1,281

MSRP (Sticker)$42,705

Asking Price$41,397

Markup-$1,308

Est. Dealer Margin on This Car$2,963

Percentile35% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$1,048

Avg Markup (Sportage Hybrid)-$1,007

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,038

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