Deal Sheet: 2026 Sportage Hybrid SX Prestige

Williamsburg Kia · Williamsburg, VA · VIN: KNDPXDDG1T7351004

Negotiation Guide

Opening Offer

$40,339

Fair Price

$41,839

Walk Away Above

$42,557

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$42,116

Markup-$1,159

Est. Dealer Margin on This Car$3,169

Percentile48% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory343 vehicles

Avg Markup (All Models)-$904

Avg Markup (Sportage Hybrid)-$832

% Below MSRP30%

Avg Days to Sell34 days

Avg Sold Markup-$908

Cheaper Sportage Hybrid SX Prestige Inventory

Hertrich Kia EastonEaston, MD

-$1,805$42,30442d

Greenway Kia West Palm BeachWest Palm Beach, FL

-$1,765$42,10911d

Paramount Kia of AshevilleAsheville, NC

-$1,744$42,60148d

Viva KiaEl Paso, TX

-$1,744$42,61648d

Folsom Lake KiaFolsom, CA

-$1,742$42,58348d

Casa KiaEl Paso, TX

-$1,730$42,18548d

United KiaImperial, CA

-$1,721$42,58848d

My KiaSalinas, CA

-$1,714$42,45148d

Palm Springs KiaCathedral City, CA

-$1,714$42,45148d

Palm Springs KiaCathedral City, CA

-$1,714$42,45148d