Deal Sheet: 2026 Sportage Hybrid SX Prestige

Williamsburg Kia · Williamsburg, VA · VIN: KNDPXDDG1T7351004

Negotiation Guide

Opening Offer

$40,576

Fair Price

$42,076

Walk Away Above

$42,675

• Recent buyers paid ~$1,199 below MSRP

Price Breakdown

Est. Dealer Cost$38,948

Est. Invoice$40,246

Holdback (est.)$1,298

MSRP (Sticker)$43,275

Asking Price$42,116

Markup-$1,159

Est. Dealer Margin on This Car$3,169

Percentile48% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory329 vehicles

Avg Markup (All Models)-$904

Avg Markup (Sportage Hybrid)-$822

% Below MSRP30%

Avg Days to Sell34 days

Avg Sold Markup-$904

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