Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ottawa Kia · Ottawa, IL · VIN: KNDPXDDG1T7301929

Negotiation Guide

Opening Offer

$39,698

Fair Price

$41,198

Walk Away Above

$41,914

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,367

Est. Invoice$39,646

Holdback (est.)$1,279

MSRP (Sticker)$42,630

Asking Price$41,346

Markup-$1,284

Est. Dealer Margin on This Car$2,979

Percentile35% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$890

Avg Markup (Sportage Hybrid)-$866

% Below MSRP67%

Avg Days to Sell35 days

Avg Sold Markup-$906

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