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Deal Sheet: 2026 Sportage Hybrid SX Prestige
Russ Darrow Madison Kia · Madison, WI · VIN: KNDPXDDG0T7398699
This Is Already a Great Deal
Opening Offer
$40,142
Asking Price
$41,384
Max Price
$41,384
- • Recent buyers paid ~$1,199 below MSRP
- • Sitting 48 days (avg 31) — extra leverage
- • Asking price is already $62 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$38,592
Est. Invoice$39,878
Holdback (est.)$1,286
MSRP (Sticker)$42,880
Asking Price$41,384
Markup-$1,496
Est. Dealer Margin on This Car$2,792
Percentile24% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold2049
Avg Markup-$1,199
Median Markup-$1,134
Best Deal-$1,979
Worst Deal-$620
% Sold Below MSRP100%
Avg Days to Sell31 days
Dealer Profile
Inventory342 vehicles
Avg Markup (All Models)-$1,305
Avg Markup (Sportage Hybrid)-$1,232
% Below MSRP39%
Avg Days to Sell33 days
Avg Sold Markup-$1,341
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