Deal Sheet: 2026 Sportage Hybrid SX Prestige

Wasatch Front Kia · Ogden, UT · VIN: KNDPXDDG0T7391865

Negotiation Guide

Opening Offer

$40,448

Fair Price

$41,948

Walk Away Above

$42,661

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$39,038

Est. Invoice$40,339

Holdback (est.)$1,301

MSRP (Sticker)$43,375

Asking Price$42,189

Markup-$1,186

Est. Dealer Margin on This Car$3,152

Percentile41% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$874

Avg Markup (Sportage Hybrid)-$725

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$838

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