Deal Sheet: 2026 Sportage Hybrid SX Prestige

Koons Kia Woodbridge · Woodbridge, VA · VIN: KNDPXDDG0T7367713

Negotiation Guide

Opening Offer

$40,056

Fair Price

$41,556

Walk Away Above

$42,273

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$38,691

Est. Invoice$39,981

Holdback (est.)$1,290

MSRP (Sticker)$42,990

Asking Price$41,867

Markup-$1,123

Est. Dealer Margin on This Car$3,176

Percentile58% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory358 vehicles

Avg Markup (All Models)-$939

Avg Markup (Sportage Hybrid)-$893

% Below MSRP68%

Avg Days to Sell28 days

Avg Sold Markup-$916

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