Deal Sheet: 2026 Sportage Hybrid SX Prestige

Diehl Kia of Massillon · Massillon, OH · VIN: KNDPXDDG0T7361930

Negotiation Guide

Opening Offer

$40,442

Fair Price

$41,942

Walk Away Above

$42,674

• Recent buyers paid ~$1,193 below MSRP
• Sitting 47 days (avg 29) — extra leverage

Price Breakdown

Est. Dealer Cost$39,065

Est. Invoice$40,367

Holdback (est.)$1,302

MSRP (Sticker)$43,405

Asking Price$42,167

Markup-$1,238

Est. Dealer Margin on This Car$3,103

Percentile38% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory293 vehicles

Avg Markup (All Models)-$691

Avg Markup (Sportage Hybrid)-$840

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$767

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