Deal Sheet: 2026 Sportage Hybrid SX Prestige

Bridgewater Kia · Bridgewater, NJ · VIN: KNDPXDDG0T7358784

Negotiation Guide

Opening Offer

$40,562

Fair Price

$42,062

Walk Away Above

$42,658

• Recent buyers paid ~$1,193 below MSRP

Price Breakdown

Est. Dealer Cost$38,930

Est. Invoice$40,227

Holdback (est.)$1,298

MSRP (Sticker)$43,255

Asking Price$42,100

Markup-$1,155

Est. Dealer Margin on This Car$3,171

Percentile51% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold2378

Avg Markup-$1,193

Median Markup-$1,130

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell29 days

Dealer Profile

Inventory423 vehicles

Avg Markup (All Models)-$861

Avg Markup (Sportage Hybrid)-$951

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$878

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