Deal Sheet: 2026 Sportage Hybrid SX Prestige

Germain Kia of Columbus · Columbus, OH · VIN: KNDPXDDG0T7349776

Negotiation Guide

Opening Offer

$40,816

Fair Price

$42,316

Walk Away Above

$43,036

• Recent buyers paid ~$1,199 below MSRP
• Sitting 48 days (avg 31) — extra leverage

Price Breakdown

Est. Dealer Cost$39,380

Est. Invoice$40,692

Holdback (est.)$1,313

MSRP (Sticker)$43,755

Asking Price$42,460

Markup-$1,295

Est. Dealer Margin on This Car$3,081

Percentile35% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold2049

Avg Markup-$1,199

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell31 days

Dealer Profile

Inventory598 vehicles

Avg Markup (All Models)-$763

Avg Markup (Sportage Hybrid)-$823

% Below MSRP73%

Avg Days to Sell31 days

Avg Sold Markup-$777

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