Deal Sheet: 2026 Sportage Hybrid SX Prestige

Ferguson Kia · Broken Arrow, OK · VIN: KNDPXDDG0T7343606

Negotiation Guide

Opening Offer

$39,135

Fair Price

$40,635

Walk Away Above

$41,345

• Recent buyers paid ~$1,197 below MSRP
• Sitting 52 days (avg 34) — extra leverage

Price Breakdown

Est. Dealer Cost$37,850

Est. Invoice$39,111

Holdback (est.)$1,262

MSRP (Sticker)$42,055

Asking Price$41,203

Markup-$852

Est. Dealer Margin on This Car$3,354

Percentile96% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2321

Avg Markup-$1,197

Median Markup-$1,134

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell34 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$1,229

Avg Markup (Sportage Hybrid)-$911

% Below MSRP100%

Avg Days to Sell22 days

Avg Sold Markup-$1,354

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