Deal Sheet: 2026 Sportage Hybrid SX Prestige

Billion Kia of Iowa City · Iowa City, IA · VIN: KNDPXDDG0T7337210

Negotiation Guide

Opening Offer

$40,005

Fair Price

$41,505

Walk Away Above

$42,215

• Recent buyers paid ~$1,199 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$38,633

Est. Invoice$39,920

Holdback (est.)$1,288

MSRP (Sticker)$42,925

Asking Price$41,579

Markup-$1,346

Est. Dealer Margin on This Car$2,947

Percentile33% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold2305

Avg Markup-$1,199

Median Markup-$1,137

Best Deal-$1,979

Worst Deal-$620

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory259 vehicles

Avg Markup (All Models)-$1,198

Avg Markup (Sportage Hybrid)-$954

% Below MSRP54%

Avg Days to Sell31 days

Avg Sold Markup-$1,251

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