Negotiation Guide
Opening Offer
$34,052
Fair Price
$35,552
Walk Away Above
$36,019
- • Recent buyers paid ~$662 below MSRP
- • Sitting 47 days (avg 27) — extra leverage
Price Breakdown
Est. Dealer Cost$32,837
Est. Invoice$33,931
Holdback (est.)$1,095
MSRP (Sticker)$36,485
Asking Price$35,560
Markup-$925
Est. Dealer Margin on This Car$2,724
Percentile25% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold2014
Avg Markup-$663
Median Markup-$610
Best Deal-$1,252
Worst Deal-$202
% Sold Below MSRP100%
Avg Days to Sell27 days
Dealer Profile
Inventory599 vehicles
Avg Markup (All Models)-$1,038
Avg Markup (Sportage Hybrid)-$996
% Below MSRP59%
Avg Days to Sell26 days
Avg Sold Markup-$1,117
Cheaper Sportage Hybrid EX Inventory
Crain Kia of BentonvilleBentonville, AR
-$1,220$37,28547d
Findlay KiaLas Vegas, NV
-$1,212$35,99724d
Sunset Kia of VeniceVenice, FL
-$1,176$36,78947d
Crain Kia of BentonvilleBentonville, AR
-$1,176$36,78947d
Oxendale KiaFlagstaff, AZ
-$1,175$36,52419d
Crain Kia of BentonvilleBentonville, AR
-$1,174$37,06647d
Crain Kia of BentonvilleBentonville, AR
-$1,170$37,04047d
Faricy KiaColorado Springs, CO
-$1,156$36,26947d
Crain KiaSherwood, AR
-$1,156$36,97447d
Smart Kia of DavenportDavenport, IA
-$1,156$36,97447d