Deal Sheet: 2026 Sportage Hybrid EX

Bob Johnson Kia · Rochester, NY · VIN: KNDPVDDG7T7357184

Negotiation Guide

Opening Offer

$33,261

Fair Price

$34,761

Walk Away Above

$35,220

• Recent buyers paid ~$665 below MSRP
• Sitting 48 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$32,112

Est. Invoice$33,182

Holdback (est.)$1,070

MSRP (Sticker)$35,680

Asking Price$34,772

Markup-$908

Est. Dealer Margin on This Car$2,660

Percentile27% of inventory is priced lower

Days on Lot48 days

What Others Paid (Last 30 Days)

Cars Sold1757

Avg Markup-$665

Median Markup-$610

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory515 vehicles

Avg Markup (All Models)-$1,154

Avg Markup (Sportage Hybrid)-$1,169

% Below MSRP49%

Avg Days to Sell32 days

Avg Sold Markup-$1,227

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