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Deal Sheet: 2026 Sportage Hybrid EX
Wilson Kia · Brandon, MS · VIN: KNDPVDDG7T7340014
Negotiation Guide
Opening Offer
$33,628
Fair Price
$35,128
Walk Away Above
$35,569
- • Recent buyers paid ~$668 below MSRP
- • Sitting 51 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$32,409
Est. Invoice$33,489
Holdback (est.)$1,080
MSRP (Sticker)$36,010
Asking Price$35,175
Markup-$835
Est. Dealer Margin on This Car$2,766
Percentile34% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold2048
Avg Markup-$668
Median Markup-$613
Best Deal-$1,252
Worst Deal-$202
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory125 vehicles
Avg Markup (All Models)-$1,320
Avg Markup (Sportage Hybrid)-$937
% Below MSRP100%
Avg Days to Sell17 days
Avg Sold Markup-$1,231
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