Deal Sheet: 2026 Sportage Hybrid EX

Regal Kia · Lakeland, FL · VIN: KNDPVDDG5T7365591

Negotiation Guide

Opening Offer

$32,891

Fair Price

$34,391

Walk Away Above

$34,853

• Recent buyers paid ~$662 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$31,784

Est. Invoice$32,843

Holdback (est.)$1,059

MSRP (Sticker)$35,315

Asking Price$34,599

Markup-$716

Est. Dealer Margin on This Car$2,816

Percentile41% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$663

Median Markup-$610

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory504 vehicles

Avg Markup (All Models)-$1,023

Avg Markup (Sportage Hybrid)-$924

% Below MSRP100%

Avg Days to Sell19 days

Avg Sold Markup-$1,056

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