Deal Sheet: 2026 Sportage Hybrid EX

Columbia Kia · Columbia, CT · VIN: KNDPVDDG4T7396086

Negotiation Guide

Opening Offer

$34,680

Fair Price

$36,180

Walk Away Above

$36,630

• Recent buyers paid ~$668 below MSRP
• Sitting 52 days (avg 32) — extra leverage

Price Breakdown

Est. Dealer Cost$33,372

Est. Invoice$34,484

Holdback (est.)$1,112

MSRP (Sticker)$37,080

Asking Price$36,447

Markup-$633

Est. Dealer Margin on This Car$3,075

Percentile46% of inventory is priced lower

Days on Lot52 days

What Others Paid (Last 30 Days)

Cars Sold2048

Avg Markup-$668

Median Markup-$613

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell32 days

Dealer Profile

Inventory145 vehicles

Avg Markup (All Models)-$741

Avg Markup (Sportage Hybrid)-$785

% Below MSRP100%

Avg Days to Sell21 days

Avg Sold Markup-$685

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