Negotiation Guide
Opening Offer
$33,642
Fair Price
$35,142
Walk Away Above
$35,588
- • Recent buyers paid ~$668 below MSRP
- • Sitting 52 days (avg 32) — extra leverage
Price Breakdown
Est. Dealer Cost$32,432
Est. Invoice$33,513
Holdback (est.)$1,081
MSRP (Sticker)$36,035
Asking Price$35,404
Markup-$631
Est. Dealer Margin on This Car$2,973
Percentile47% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold2048
Avg Markup-$668
Median Markup-$613
Best Deal-$1,252
Worst Deal-$202
% Sold Below MSRP100%
Avg Days to Sell32 days
Dealer Profile
Inventory73 vehicles
Avg Markup (All Models)-$720
Avg Markup (Sportage Hybrid)-$624
% Below MSRP100%
Avg Days to Sell26 days
Avg Sold Markup-$769
Cheaper Sportage Hybrid EX Inventory
Crain Kia of BentonvilleBentonville, AR
-$1,220$37,28552d
Findlay KiaLas Vegas, NV
-$1,212$35,99729d
Sunset Kia of VeniceVenice, FL
-$1,176$36,78952d
Crain Kia of BentonvilleBentonville, AR
-$1,176$36,78952d
Oxendale KiaFlagstaff, AZ
-$1,175$36,52423d
Crain Kia of BentonvilleBentonville, AR
-$1,174$37,06652d
Crain Kia of BentonvilleBentonville, AR
-$1,170$37,04052d
Faricy KiaColorado Springs, CO
-$1,156$36,26952d
Crain KiaSherwood, AR
-$1,156$36,97452d
Folsom Lake KiaFolsom, CA
-$1,127$36,82336d