Deal Sheet: 2026 Sportage Hybrid EX

Family Kia of St. Augustine · St. Augustine, FL · VIN: KNDPVDDG2T7393638

Negotiation Guide

Opening Offer

$33,189

Fair Price

$34,689

Walk Away Above

$35,152

• Recent buyers paid ~$662 below MSRP
• Sitting 47 days (avg 27) — extra leverage

Price Breakdown

Est. Dealer Cost$32,054

Est. Invoice$33,122

Holdback (est.)$1,068

MSRP (Sticker)$35,615

Asking Price$34,718

Markup-$897

Est. Dealer Margin on This Car$2,665

Percentile29% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold2014

Avg Markup-$663

Median Markup-$610

Best Deal-$1,252

Worst Deal-$202

% Sold Below MSRP100%

Avg Days to Sell27 days

Dealer Profile

Inventory387 vehicles

Avg Markup (All Models)-$982

Avg Markup (Sportage Hybrid)-$994

% Below MSRP100%

Avg Days to Sell23 days

Avg Sold Markup-$1,063

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